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September 09.2025
3 Minutes Read

Transform Your Small Business: Lessons from Interns at Realtor.com

Young professionals using AI tools in a small business setting.

Empowering the Next Generation Through Real-World Experience

This summer at Realtor.com, two interns turned a coding project into a transformative experience that showcased the synergy of talent and opportunity. Interns Neil Tendolkar and Micah Chen, under the mentorship of Senior Engineer Michael Zbeetnoff, formed what they called "Team Ollie." They tackled two significant projects for the Avail team that not only added depth to their resumes but also left a lasting impression on the company’s future.

Modernizing Email Systems for Enhanced Marketing

The first standout challenge for Team Ollie was the transition from a legacy email system to using SendGrid, a robust email delivery service. Previously, Avail's marketing team had to wait for engineering adjustments for simple email updates, creating bottlenecks. By moving to SendGrid, the marketing personnel gained full control over their email communications, allowing for immediate updates, increased efficiency, and improved analytics.

Neil and Micah took on the responsibility of splitting the internal email functions, replacing the old system with SendGrid while ensuring a smooth integration. They cleaned out obsolete code, moved image assets to a secure content delivery network, and even tackled the challenge of embedding Google Maps in circumstances where property data was incomplete. Their contribution didn’t just improve the operational mechanics; it empowered the marketing team, allowing them to react swiftly to changes in the property landscape.

Crafting a User-Friendly Interface for Future Growth

As their internship progressed, Neil and Micah shifted focus to Avail’s upcoming UI redesign. Using a brand-new Figma design system, they collaborated on building foundational modules for a significant page in the app. This not only helped surface potential issues early but also transitioned the project from mere concept to active development, getting it closer to its launch.

Michael noted how this experience armed Neil and Micah with invaluable skills in both backend and frontend projects. It highlights the increasingly important trend in technology: environments that encourage exploration and innovation. This is vital for small businesses looking to stay competitive in an ever-evolving digital landscape.

Building Confidence Through Hands-On Challenges

Neil and Micah relished the diverse challenges they faced, appreciating the opportunity to engage in both areas of development. Micah expressed, "The team culture at Realtor.com allows space to experiment and grow through hands-on experience," emphasizing the necessity of adaptability in today’s tech-driven world.

This sentiment resonates with small business owners venturing into AI and tech tools. Adaptation and a willingness to explore new technologies can make the difference between staying stagnant and achieving significant growth.

A Mentor’s Journey: Leading From the Front

For Michael, the project was more than just teaching; it was about stepping into a new role as a product owner and application development manager for the first time. He guided the interns through the entire process, deepening his understanding of collaboration across different departments such as marketing, design, and engineering.

This dual mentorship dynamic creates a richer environment for young talent, one where everyone can learn and grow together. Small business owners can learn from this approach, considering how fostering a collaborative environment enhances productivity and innovation.

Taking Action: What Small Business Owners Can Learn

From these experiences, small business owners can glean several vital lessons. First, empowering your team through technology is non-negotiable; automation and agile tools can save time and resources. Secondly, encourage a culture of experimentation—whether through hackathons or internal projects—to ignite creativity and build confidence among staff.

As Neil beautifully articulated, "The projects we worked on pushed me technically, and I also learned how to collaborate across teams and communicate effectively with non-engineers." Communication is critical not only internally but also in understanding the needs of clients and users.

Why You Should No Longer Wait

Investing in technology and fostering a supportive team culture are not just trends but necessities for businesses hoping to thrive. As we’ve seen with the challenges faced by Team Ollie, taking immediate action to modernize processes can pay off in spades.

For small business owners, it's time to leverage technology like AI to enhance operational efficiency. Embrace the toolsets available and encourage your teams to innovate. When you combine the right resources with inspired people, the possibilities are limitless.

Are you ready to elevate your small business with AI and other innovative tools? Start exploring new ways to integrate technology in your operations today, and watch how it transforms your business for the next level.

AI in Real Estate

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09.22.2025

Why EV-Ready Capacity is Essential for Multifamily Housing Now

Update Understanding the Importance of EV-Ready Infrastructure As the world shifts toward more sustainable transportation, electric vehicles (EVs) are becoming increasingly popular. However, to truly embrace this change, multifamily housing units must adapt by installing EV-compatible charging solutions. This shift not only supports environmental goals but also adds significant value to properties and meets the growing demand from tenants who own electric vehicles. BreatheEV: Pioneering Accessible Charging Solutions BreatheEV has emerged as a frontrunner in providing innovative EV charging infrastructure specifically designed for multifamily properties. Their service model is particularly appealing, allowing property owners to install charging stations without incurring hefty upfront costs. This financial approach is crucial for small business owners and property managers, as it enables them to enhance their buildings without a significant initial investment. The Value of Reservation-Based Charging One standout feature of BreatheEV's offering is the reservation-based charging system. This allows residents to schedule their charging sessions in advance, ensuring that the charging stations are readily available when needed. The convenience offered to tenants can improve resident satisfaction and retention, thus directly contributing to increased property values. Revenue-Generating Potential for Owners Moreover, BreatheEV's revenue-sharing model is a game changer for property owners. By sharing in the revenue generated from charging, owners can offset the costs of installation and maintenance, making it an economically attractive solution. This model not only promotes sustainability but also supports the financial health of multifamily housing operations. Such a dual benefit is particularly advantageous for small business owners keen on maximizing their investments. Analytics Tools: Turning Data into Action In addition to physical charging solutions, property owners benefit from robust analytics tools provided by BreatheEV. These tools offer insights into usage data, energy consumption patterns, and revenue reporting. Understanding how often and when charging stations are used helps owners make informed decisions about future investments and infrastructure improvements. By integrating this data, owners can optimize the electric vehicle charging experience and further enhance their property's appeal. The Tech Behind the Solutions What sets BreatheEV apart is its commitment to being hardware agnostic. Unlike many providers locked into specific brands or technologies, BreatheEV can partner with various hardware manufacturers. This flexibility not only allows property owners to choose the best equipment suited for their needs but also fosters a competitive marketplace that can lead to better pricing and technology advancements. Future Trends: Preparing for an EV-Centric World As cities and states implement more stringent emissions regulations and promote electric vehicle use, the demand for EV charging in multifamily buildings will only grow. For small business owners in real estate, adapting now means positioning themselves as leaders in sustainable property management. Staying ahead of trends will also attract eco-conscious tenants, further increasing demand and potentially driving rental prices up. How to Get Started If you’re a small business owner or property manager eager to incorporate EV charging solutions into your multifamily building, here's how to begin: Assess Your Property: Determine the number of EV chargers your building could realistically accommodate based on the number of parking spaces available. Research Solutions: Explore providers like BreatheEV that offer tailored, economical solutions for multifamily settings. Plan Financially: Utilize the revenue-sharing model to estimate potential profits and plan your budget. Engage Your Residents: Communicate with your current tenants about their interest in EV charging options. Conclusion: The Path Forward As we move closer to a future dominated by electric vehicles, multifamily housing properties that integrate EV charging infrastructure will stand out in the market. Utilizing innovative solutions like those offered by BreatheEV not only supports environmental standards but also enhances property value and tenant satisfaction. It's time for small business owners to embrace these changes and lead the way in sustainable living—starting with EV readiness.

09.17.2025

Why iBuying's Future Depends on Understanding Core Challenges and AI

Update Understanding the Challenges of iBuying in Today's Market Keith Rabois, the co-founder of Opendoor, has a fresh perspective on the current state of iBuying, arguing that it’s not the concept itself but rather the operational missteps that have caused turbulence in the sector. He firmly believes that iBuying—buying homes directly from sellers—still holds immense value for consumers, particularly when it comes to the speed and certainty of transactions in a sometimes unpredictable real estate market. Rabois highlighted the importance of effectively communicating this value to prospective buyers, saying, "The value proposition of certainty and transactional speed is incredibly compelling to Americans." This insight points to a fundamental challenge in the iBuying space: enhancing consumer awareness, particularly amidst complex market conditions. Why Cost Management is Critical for Success One of Rabois's key critiques of Opendoor's recent challenges centers around operational expenses. He noted that the company had become “bloated” and emphasized the necessity for a more resilient cost structure. In any business, especially in real estate, economic cycles can shift drastically. Rabois pointed out how the Federal Reserve's rapid interest rate hikes led to mispriced inventory, suggesting a systematic adjustment is paramount for companies to weather such fluctuations. "You need a resilient cost structure that doesn’t depend on selling 6 million homes a year," he said, hinting at the realities of operating in a fluctuating market that may decrease transaction volumes significantly. The Role of AI in Optimizing iBuying Rabois also spotlighted the emerging prominence of artificial intelligence in real estate transactions. The integration of AI has the potential to streamline and enhance the operational aspects of iBuying, from valuation processes to customer engagement. By leveraging data analytics and machine learning, companies like Opendoor can improve their pricing accuracy, marketing strategies, and customer interactions, thus making the iBuying experience more efficient and appealing to consumers. For small business owners in the real estate sector, understanding how to utilize AI tools could offer a substantial competitive edge in navigating this complex market. Shifting Company Culture: The Path to Sustainability While Rabois intends to claw back profitability through structural and operational changes, his move to step back from Diversity, Equity, and Inclusion (DEI) initiatives has drawn mixed responses. He argues that for companies to focus on these areas sustainably, they must first get their financial footing right. Balancing social responsibilities with economic realities poses a complex challenge, particularly for small business owners who may be navigating similar struggles in their organizations. What Business Owners Can Learn from Opendoor’s Experience The lessons from Opendoor's recent developments are multifaceted. For small business owners, particularly in the real estate sector, understanding the importance of cost management, consumer awareness, and early adaptation of technology is vital. This narrative emphasizes a proactive approach to market changes—believing in one’s core value proposition, efficiently managing costs, and harnessing innovative technologies like AI to stay ahead. Feeling the Pressure: The Human Side of Business Decisions Operational changes, especially significant layoffs, can bring emotional distress not only for employees but also for leadership. Rabois's stance on reducing headcount from 1,400 to 200 raises concerns about the long-term impacts on company culture and morale. For many in the small business sector, such decisions can also be personally taxing, requiring a balance between financial survival and maintaining a motivated team. Conclusion: Opportunities Amidst Adversity Rabois’s strategic overhaul may signal a pivotal moment for Opendoor and the iBuying market by refocusing efforts and reducing operational costs. For small business owners, his insights and strategies offer valuable lessons in enhancing efficiency, embracing technology, and managing organizational changes sensitively. Reflecting on these experiences can inspire proactive decisions that steer the future of their businesses. If you are interested in exploring how AI and effective business strategies can enhance your operations, consider diving deeper into the latest tools and techniques available to today’s entrepreneurs.

09.16.2025

Revolutionizing Online Shopping: Enhance Customer Experience with Intelligent Tools

Update Empowering Customers with Intelligent Online ExperiencesIn today's fast-paced digital marketplace, small business owners need to adapt to evolving customer expectations. The conversion journey for online shoppers involves extensive research, swift comparisons, and well-informed decisions. At the forefront, Realtor.com has launched a redesigned online store aimed squarely at enhancing user experience through smarter navigation and mobile optimization technologies. Building an online store isn't just about aesthetics anymore; it's about function, clarity, and trust, which are essential for customer satisfaction and engagement.Exploring the Significance of Smart NavigationProduct navigation is the backbone of any successful online storefront. In this redesign, Realtor.com has prioritized a simplified navigation system that enables potential customers to find products swiftly and efficiently, which can significantly reduce cart abandonment rates. According to behavioral intelligence from tools like Amplitude, understanding where users encounter friction is vital. By streamlining paths, customers can zero in on what they need without unnecessary distractions, which notably enhances the shopping experience.The Role of Comprehensive Product EducationIt's not enough to merely help customers find products; they also require robust information to make informed decisions. The online marketplace is rife with choices, and comprehensive product education can serve as a deciding factor for customers. Richer content, such as detailed descriptions, instructional videos, and user reviews, fosters confidence, helping customers feel empowered in their purchasing choices. This trust increases conversion rates exponentially. For small businesses, creating such a resource-rich environment could feel overwhelming, but it fundamentally translates to better customer relationships and loyalty.Understanding the Importance of Mobile OptimizationWith the rise of mobile commerce, ensuring that your online store offers a seamless experience on mobile devices is paramount. Approximately 54% of online shopping now occurs on mobile, meaning that anything less than perfectly responsive design can turn potential sales into lost opportunities. Realtor.com has placed significant emphasis on full mobile responsiveness, ensuring that every user interaction remains fluid, regardless of whether they're on a smartphone or tablet. Small business owners must prioritize mobile optimization to cater to this growing segment of their customer base.Adaptive Technology: The Future of Online ShoppingIntegrating technologies like Salesforce Lightning Web Components (LWC) signifies a significant leap toward a future where online stores not only serve but also anticipate user needs. The advanced architecture features reusable components such as filters and comparison tables, which enhance user experience by improving load speeds and enabling real-time updates. This dynamic environment ensures that shoppers are served precisely what they’re looking for, all while providing a personalized experience. The importance of real-time adaptation helps small business owners leverage these insights to tailor their digital storefronts accordingly.Tools for Implementation: Behavioral Intelligence in PracticeTools like Knotch for heatmaps and user behavior tracking provide invaluable insights into how customers interact with online stores. By utilizing such tools, small business owners can identify user trends, popular content, and areas needing improvement. For instance, analyzing where users drop off can guide decisions about which aspects of the navigation or product offerings require refinement. Incorporating this technology doesn't need to be daunting; many user-friendly options are available to harness behavioral data.Future Predictions: Shaping the Next Wave of eCommerceThe evolving landscape of eCommerce implies that businesses that embrace intelligent technology stand to gain significantly. Adopting user-centered designs and tools can forecast trends that not only enhance customer experiences but can also streamline operations for business owners. As AI and machine learning continue to evolve, they will likely guide future enhancements, personalizing the shopping experience even further. Smart businesses will leverage these advances to foresee and meet their customers' needs more effectively.Taking Action for SuccessFor small business owners, the call to action is clear: optimize your online presence today. By investing in user-centered designs, engaging product education, and mobile responsiveness, you’ll create a storefront that not only attracts but also retains loyal customers. With a rapidly changing digital landscape, staying ahead is key to thriving.

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